It was interestign to get today several directory spam-like submissions linking to the University of Florida page which listed a number of drugs usually marketed by spammers: Levitra, Xanax, Valium, Viagra, Cialis, and others.

When you go to the page which is under an account at the university, you see a page looking  like a drug store website. 

The product links are forwarded to www.sundrugstore.com; www.webnetrx.com; www.ezmedz.com; www.vmedstore.com; www.pharmacy-pal.com and other similar shady places selling drugs.

So now spammers use university pages to promote those products. The idea is probably to pass anti-spam systems, so that the system thinks a link is going to a legitimate university website. Therefore an email contating a link to a university will get to the recipient without problems. And whenever there is a webform submission with such a link, the spammer also hopes that the administrator will not check the link since it looks like it is a legitimate link.